Getting under Someone Else’s Skin (click below to view the video or read on if you’d prefer!) How did you find using “SWAY”©? For those readers who may have missed the article on this model of persuasion, a very brief recap: ‘S’ is for ‘Significance‘ where you investigate the interest and need of your audience – […]
Read MorePersuasion Tools (click below to view the video or read on if you’d prefer!) As promised last month, in this article on how to influence others, I’m going to show you the core elements of a persuasion strategy. I will share with you a four-step model called “SWAY”©. I have called it “SWAY”© because when you have […]
Read MoreBeing Able to Persuade Others is Key to Your Success at Work (click below to view the video or read on if you’d prefer!) Hello and welcome to the first of three posts on the topic of how to influence people. In this article, I will examine what happens when we try to influence people without […]
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